New year brand new home
Spending time at home over Christmas often prompts thoughts about redecorating, renovating or even moving altogether.
Perhaps it’s the chaos of homes packed with guests or the challenges of running older properties during the winter, but when it comes to moving, the benefits of brand new homes are clear at this time of year.
Research shows that there is a rapid and significant increase in searches for ‘New Build’ immediately after Christmas Day. The Google search interest index bounces from a yearly low of 49 in mid-December to a high at the start of the year of 80. Source: #Dataloft (https://inform.dataloft.co.uk/), Google.
Jukes Estate Agents Harlow absolutely love the data supplied by Dataloft. It is informative and often puts an element of humour and quirkiness.
What they are referring to here is what is known in estate agent speak as ‘The Boxing Day Bounce’
The Boxing Day Bounce
A lot of estate agents list property on Boxing Day as they believe more people view Rightmove, Zoopla, and OnTheMarket on this day than any other day of the year.
This is actually not true.
Dataloft have as usual got it spot on! The difference between how many people look on Christmas Day compared to Boxing Day is the biggest ‘bounce’ of the year. However, the first week in January has more views on the main portals than any week from mid September to 31st December.
Firstly, it is easy to see why so many do look on Boxing day. Christmas Day can be as stressful for adults as it is magical for children. Over crowding, family feuds and hangovers all play their part! However, there is definitely a surge of people who decide it’s probably time to move to pastures new!
So if you are considering moving, or come to that conclusion over the holidays, call us!