What’s on the wish list?
One timeless tradition that adds a sparkle to the holiday spirit is the creation of Christmas wish lists. Every year, many people write a list, hoping to receive the gifts of their dreams.
At the top of home movers wish lists for their agent are trust, likeability and reputation.
Possessing strong market knowledge also contributes to being the chosen agent.
The concept of making wish lists during the Christmas season can be traced back to folklore and various customs. Source: #Dataloft ( https://inform.dataloft.co.uk/ ), Property Academy Home Moving Trends Survey 2023
Jukes Estate Agents Harlow absolutely love this data.
Co owner Geoff Flewers explains:
“Firstly, it doesn’t list what so many estate agents seem to worry about”. “That is, how many properties an agency has sold”! He continues: “Some agencies (who shall remain nameless) have this ridiculous notion that selling more houses than another agent is vitally important”. “This is so wrong”.
Actually the data backs Geoff up. Let’s take this example:
A large or larger agency has 60 properties on the market at any one time, sells on average 12 a month. This actually means they shift 20% of their stock.
A medium size agency has 40 properties on the market at any one time, sells perhaps 9 a month. This actually means they are shifting 22.5% of their stock. Therefore, they are doing slightly better.
Finally, a small size agency that has maybe 20 properties on the market at any one time, sells perhaps 6 a month. This means they are shifting 30% of their stock. This means they are actually even better than the large and medium sized agency.
Co owner Lee Venables takes up the thoughts of Jukes Estate Agents Harlow:
” We have always believed that percentage of stock sold is far more important than amount of stock sold”. “After all, Ford sell more cars than Ferrari”!
Perhaps that is not the best analogy in the world, but it’s easy to see what Lee is getting at!
Top of the wish list
What pleases Geoff the most is the number one thing on the wish list! MARKETING!
Geoff is in charge of Marketing at Jukes Estate Agents Harlow. He takes up the story:
“Marketing is key”! “Read any of our marketing details on any of our properties and you will see some of what we do differently”.
Marketing
“Without getting into an essay as long as War & Peace, my number one moan is that agents never or hardly ever mention Harlow when marketing a property”. “Why”? “I have no idea really, but what I do know is that well over 85 % of property we sell in Harlow is bought by people who do not live in Harlow”.
“Therefore, I fell we should let people know the benefits of living in Harlow, and there are many”!
Marketing isn’t just about that though and Jukes have discovered a way of getting their properties in front of more people than any other agent. If you want to know how that do that and how they market property then call them today. 01279 295524